Disrupting the home services industry with MY Home
SCG HOME is one of the world's leading manufacturer and distributor of a vast range of home improvement products and building materials.
With a focus on elevating SCG's customer experience, here is how we brought their services to a mobile app.
Happiness begins at MY Home
Manage your home by yourself, with this concept initiated by SCG HOME team. We then produced the mobile application for all home lovers called “MY Home”.
The team utilised Flutter (an open source UI software that allows building of beautiful native mobile apps for both iOS and Android). After two and a half months, we produced a mobile application along with a CMS web app to manage its content. MY Home was successfully launched in June 2021, delivering on these three key concepts:
- To easily and conveniently monitor your home's health.
- Discuss problems with a home expert
- Keep your home looking beautiful with easy to contact to home maintenance services team.
This project is our mobile application that uses cross platform technology, flutter!
Design System
MY Home’s digital design system consists of a complete set of standards intended to manage design at scale using reusable components and patterns.
Iconography
MY Home’s icons are designed to be understandable and most importantly friendly. Each icon is simplified to its aesthetical form without stripping out their principal characteristics.
Challenges and Technology
The User Experience stage, more widely known as UX consisted of our team presenting wireframes to clients in order to confirm the user journey before focusing on the UI elements.
Wireframes provide a blueprint of the page structure, layout, information and functions. As it is intended to convey the product concept, all styling, colour, and graphics are kept to a minimum.
Let’s talk about the development, starting with our tech stack. Flutter has proven to be a highly-effective tool for developing cross-platform applications. It simplifies the development of common components and reduces the amount of work needed for platform-specific adjustments. Flutter's widget-based system maps very well to the design process, helping accelerate the overall delivery of the app.
The challenges were mostly in the form of the Flutter framework not yet having "out-of-the-box" solutions for some features such as, Facebook Analytics, web callback handling, etc. However, Flutter's flexibility enabled the developers to easily create custom solutions when native plugins were not available. OOZOU is increasingly using Flutter as an alternative to native iOS and Android development on new projects.
New User Experiences
Our final design was based on multiple iterations throughout the UX and UI phase. We came to this end result by utilising pain points of current SCG customers and consumers in the home service industry, as well as with goals and objectives set initially.
New look
Within a month after the first release, the customer tasked us to re-design the Home dashboard to contain more interactive components in order to furthur engage users in using the mobile app. This was achieved by adding new features to support all home lovers.
Offers
The Offers module draws engagement with users as they can easily find promotions during special events or any campaign in this section. They can be obtained either by reading through all the given campaign details or copying the promotion code provided within the app and then applying it to the product shopping page.
We wanted to provide a worry-free experience for users to be able to design and organise their homes
Onboarding
Implementing a user friendly experience is the most important aspect in encouraging user engagement when we launch new features. We came up with simple and easy to follow graphics together with interactive actions to educate users on what’s new in this app.
